Example: If a typical sale is £5,000 and your gross margin is 40%, then your profit is £2,000. Be as accurate as possible — your entire calculation depends on this number.
Rule of thumb: Many smart businesses spend between 30–50% of their profit on acquiring a new customer.
If you receive 10 qualified leads and expect to close 2 sales, your conversion rate is 20%. Adjust the slider to reflect your expected close rate.
Selected Conversion Rate: 20%
Be realistic: only enter what you can actually fulfil without impacting service quality.
Wow, you're going to be busy. While this results in a calculated cost of £0, it's important to factor in your time.
Ask yourself: what is your hourly rate, how many hours will this realistically take, and are you truly the best person to handle it?
Many business owners overlook the hidden cost of DIY marketing, for isntance your time, skill level, and the opportunity cost of not focusing where you add the most value.
Could this be better delegated to a professional?
You can always change your answer later, but for now go ahead and click "Calculate My Marketing Budget" below.
This is optional but will give you a more accurate ROI.
